I'm an email developer with over 10 years of experience in digital marketing production and design. If you’re looking for someone to code, test, optimize and report on that next great email campaign or to build out fantastic looking online advertising, I'm your guy. Drop me a line using my contact page or on LinkedIn, and let’s get going on that next great project.
Promotional Email
A selection of promotional emails. In some cases, I both designed and built the campaign. In others, I built the campaign with input from group designers.
Version B
Promotional Email - A/B Test
An example of an A/B test used to optimize email creative. In this case, an email hero space focused on lifestyle imagery vs. bold offer presentation.
Version A
The Winner: Version B
The bold offer won in both click through and conversion metrics.
Version B: Desktop and mobile
Recurring offer updates (responsive design)
A regularly occurring services and specials email designed and built to promote Sears Home Improvement offers and services. One discovery from A/B testing was that lifestyle photos, particularly with pets, out performed images of technicians with A/Cs or furnaces.
Promo email - Regional dynamic content
A campaign built with brand designer input that incorporated dynamically populated store addresses and hours of operation.
Transactional Email
Emails designed and created to communicate important appointment and account information in the clearest way possible.
Service receipt email
One of the most complicated transactional emails in the Sears Home Services user experience. This mail was built to replace a printed receipt that was provided by machines that were being phased out. I worked with multiple groups involved in repair services to make sure all possible data scenarios were covered by the receipt, as well as with the database back-end developers to map out the data in the JSON payload that informed the scripting in the email template.
Request for feedback
A feedback request created to drive improvements to a sign up service. Adding the star images linked to the beginning of the review process helped increase participation.
Account management
An urgent account update request using dynamic user data to encourage prompt action.
Renewal reminder
A renewal reminder that included program benefits to increase member retention.
Banner Advertising
A collection of banner advertisements designed and built for a number of clients using Photoshop and in some cases Adobe Animate.
Resume
Skills
Excellent design and production skills honed by years of experience managing the responsibilities of multiple projects with consumer touchpoints in the millions, while meeting deadlines of weeks to days.
Extremely well-versed in promotional and transactional email publishing software, standards, and best practices.
Expert in Photoshop and Dreamweaver.
Proficient with the Simon Data, Oracle Responsys and Adobe Campaign email services.
Familiar with Illustrator, InDesign, HTML, CSS, Javascript, Responsys RPL, and PHP.
Education
Graduated from Virginia Tech
with a BA in art concentrating
in graphic design.
Experience
2016-Present
Transformco/Sears Home Services: email Marketing Developer
Responsible for the design and coding of promotional email pieces across three business units with audiences exceeding two million members. Executing promotional email campaigns using Simon Data’s Simon Mail, Oracle’s Responsys and Adobe’s Campaign mailing systems. Creating and editing dynamic transactional and triggered email templates. Increasing member engagement through A/B testing and send time optimization, exceeding open rates of 20% and click through rates of 2%. Designing and creating online banner advertising. Designing campaign landing pages. Tracking and reporting on relevant campaign metrics. Maintaining a stringent quality assurance process.
2015-2016
Sears Home Services: Production Artist
On contract through Filter Digital, responsible for designing and building online banner advertising. Design and coding of responsive promotional email pieces. Executing promotional and transactional email campaigns using Oracle’s Responsys mailing system. Creating and editing dynamic email templates. Tracking and reporting on campaign metrics. Designing campaign landing pages.
2014-2015
Deloitte Digital: Production Designer
On contract through The Creative group, used Adobe CS and Microsoft Office to rebrand and update sales brochures, PowerPoint presentations, online advertising, case studies and other print and online collateral as part of a larger rebranding effort for Zebra Inc. Thousands of pieces were edited and updated within the budgeted six months.
2012-2014
FILTER Inc.: Multimedia Designer/Production Artist
Client projects included building online advertising and product prototyping for corporate keynote presentations for Cisco Systems Inc., Amazon.com Inc., and Nordstrom Inc.
2006-2012
The Seattle Times: Online Marketing Designer
Updated and managed The Seattle Times Company corporate website. Collaborated with groups across the company to design and build UI, HTML and CSS components for online user services. Worked with print designers to create still and animated online components for marketing campaigns. Built and executed regularly occurring email newsletters and marketing campaigns using the What Counts mailing service. Designed and built online contests and surveys using third party and internal tools. Collaborated with the IT group to design and build web based
internal tools.
2002-2006
Freelance: Multimedia Designer/Production Artist
Designed promotional and instructional websites and multimedia projects. Built online and printed user assistance projects. Managed website content. Created print and online instructional art. Created animated instructional art for online tutorials. Clients included Microsoft, Eddie Bauer, Bluefire TV and Modern Digital Interactive.
2000-2001
Appliant Inc.: Multimedia and UI Designer
Designed, built and maintained the Appliant corporate website and intranet. Designed and created multimedia sales kiosks and online presentations. Worked alongside User Interface engineer to build product UI.